Measuring the Impact of Audio/Visual Aids on Learning Process: A Case Study of South Punjab

Abstract

The present research was designed to evaluate the effects of audio visual aids on the learning process of student of Multan city in Punjab (Pakistan). This study employed field observation method as a research design of this research. For the purpose of measurement, the researcher has installed hidden cameras inside the classrooms and followed the covert observation for measuring the level of attention of the students through recoding during the lecture. The sample was drawn using convenient sampling techniques. For the purpose of investigation, 112 research subjects from Punjab government’s registered school were selected for the purpose of data collection. The findings of the study revealed that the experimental group students got better grade than control group. 57.1% students secure A and 42.9% students secure b grade. Findings further explained that a majority of the students form experimental group have high and medium level of attention in multimedia lecture. The study concluded that education with the help of audio visual (A/V) aids is more beneficial for school going students.