The State of Media Literacy among University Students: A Comparative Survey

Authors

  • Muhammad Ashfaq Foundation University Islamabad
  • Bushra Ishaq Foundation University Islamabad
  • Siddiqa Ibrahim Foundation University Islamabad

Keywords:

Media Literacy, Comparative Study, Quantitative Analysis, Survey, Higher Education

Abstract

This survey looks at the level of students' media literacy. Several media experts criticized journalism graduates. Some educators questioned whether journalists were adequately prepared to evaluate the media. This survey looks at the level of students' media literacy. It compares the students of the media department with students of other faculties, such as English, psychology and business administration. The methodology of quantitative research was used in the study. Email and personal surveys are used to conduct the survey. A total of (N = 439) students from five universities were selected. The results of the statistical tests show a significant gap in media literacy between students in the media department and students from other departments. Our research shows that media school students can read and write better than students from other universities.

Author Biographies

Bushra Ishaq, Foundation University Islamabad

Assistant Professor

Department of Arts & Media

Siddiqa Ibrahim, Foundation University Islamabad

Assistant Professor

Department of Arts & Media

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Published

2021-09-30

How to Cite

Ashfaq, M., Ishaq, B., & Ibrahim, S. (2021). The State of Media Literacy among University Students: A Comparative Survey. Journal of Peace, Development and Communication, 5(03), 28-41. Retrieved from http://pdfpk.net/ojs/index.php/jpdc/article/view/271