PORTRAYAL OF TRANSGENDER ON FACEBOOK AND AUDIENCE BEHAVIOR: A CASE STUDY OF JULIE KHAN

Authors

  • Dr. Saima Waheed Assistant Professor, School of Media and Communication Studies , University of Management and Technology, Lahore (UMT)

Keywords:

Transgender, Facebook, Audience Behavior, Julie Khan

Abstract

This study examines the portrayal of transgender on Facebook by The centrum Media (TCM) Originals that had made a series namely Naked Truth in which they had featured Julie Khan (Transgender). Various national and international studies have been reviewed in this research. Agenda setting theory has been applied in this study. Content analysis has been selected with a systematic random sampling technique. Two units are segmented in this study for analysis. One was the dialogues of Julie Khan, and the second one was Audience comments on the videos of Julie khan, which TCM uploaded on the platform of Facebook. Season 01 has been selected as the population of the study. In these videos, Julie Khan highlighted different kind of issues in Pakistan. The conclusion was in favor of Julie Khan. People highly encouraged the videos and issues discussed by Julie Khan in the series Naked Truth.

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Published

2022-10-16

How to Cite

Dr. Saima Waheed. (2022). PORTRAYAL OF TRANSGENDER ON FACEBOOK AND AUDIENCE BEHAVIOR: A CASE STUDY OF JULIE KHAN. Journal of Peace, Development and Communication, 6(03). Retrieved from http://pdfpk.net/ojs/index.php/jpdc/article/view/405

Issue

Vol. 6 No. 03 (2022): Volume 06 Issue 03 (July- September 2022)

Section

Articles

License

Copyright (c) 2022 Journal of Peace, Development and Communication (JPDC) is an open access journal , which means that all articles are available on the internet to all users immediately upon publication. Non-commercial and commercial use and distribution in any medium is permitted, provided the author and the journal are properly credited.

Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.