A An analysis of Print media coverage of Pakistan’s National campaigns for counter–terrorism and its influence on public

(The Dawn and daily Jang, 2007 - 2016)

Abstract

Mass media is playing as the role of bridge between the government and general public, as it carry on massages of policies from former to later. it contributes either directly or indirectly in policy making process of the country and its implementations and changing public opinions. 9/11 incident changed whole scenario of glob, international war started against terrorism under the supremacy of the US and forces reached in Afghanistan to punishing anti-US sentiments; fight against terrorism took its peak, Pakistan as a second-door neighbour of Afghanistan bears brunt of terrorism and operation in tribal areas launched to curb terrorism and it took around a decade to achieve goal. The study aims to determine the coverage of Pakistan’s National campaigns against terrorism, its influence on public in Pakistan, in the leading Pakistani newspapers the Dawn and Daily Jang.  The study is based on agenda setting theory and content analysis as quantitative methodology adopted. The newspapers from 1st November 2007, to 31st December 2016, have been undertaken. The data collected through randomly and analyzed through descriptive statistics. Hypothesis related to the topic formulated tested as all positive.