WOMEN EMPOWERMENT THROUGH THE LENS OF PAKISTANI DRAMA’S

Abstract

People are connected through print and electronic media and other forms of modern media which has great impact on shaping people’s opinion on daily matters. The main focus of dramas is idealizing characters and easiest way to know about new trends. In different forms of media, there are images of men and women, which are represented in different ways and with different characteristics. In different Pakistani dramas in last few years the way women are represented has affected the society in terms of women existence. Dramas which were shown on Pakistani channels during prime time, from Jan 2019- Jan 2021 were considered the population of the present research. Sampling frame was developed by content analysis through drama serials of ARY, GEO and HUM TV and three of the most frequently reported dramas were selected for analysis. The objective was to observe the representation of major characters and social roles. A qualitative content analysis of all the scenes of dramas Sabaat, Alif, Cheekh was conducted whereas women role was done to observe the women empowerment in the title of selected dramas. These dramas showing the strong side of woman being bold enough to fight against all the conflict and opposing conditions force by society.