Television Dramas and National Integration in Pakistan: An Analysis of Public Perception

Abstract

The current study attempts to explore the relationship between public perceptions of National Integration in Pakistani Television Dramas by the viewers. The hypothesis that there is likely to be significant positive correlation between tendency to watch television and National Integration was approved as the value of correlation-Coefficient is significant p<0.005. The hypothesis, There is likely to be a significant positive relationship between PTV dramas cultural cultivation and National Integration was also approved as results showing positive relationship between these variables. The hypothesis, compliance of code of ethics by PTV and other Private channels and National Integration was approved showed by Coefficient significant p<0.005. Demographic characteristics of the participants as a predictor for National Integration showed predictable variance and was significant F (25,375) =2.56, p<0.005. Tendency of watching TV dramas, efforts by PTV dramas positively predict National Integration, variance of the prediction F (34,366) =3.4.