The
Impact of the Digital Revolution on Fashion Marketing and Communication Strategies
Keywords:
Fashion Advertising, Marketing strategies, Fashion Marketing, Digital revolution, Communication strategiesAbstract
The major shift of media and digital platforms has changed the meaning of fashion causing a drastic change in fashion businesses. This study examines on how digital technology has impacted fashion marketing and its communication strategies. Media evolution which is a major reason of fashion business shift from traditional to digital platforms and has changed the medium of communication to connect with the customers, promotion of their products and brand identity, all the meanings have been changed. This shift created a chaos among the emerging or small designer who don’t have access to excessive knowledge and technological advancement. This article will analyse all the key aspects of the digital trends and virtual experiences of the renowned and emerging brands and customers. Highlighting which elements have become important for digital fashion, how and what to adopt for the latest fashion marketing and communication strategies.
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Copyright (c) 2024 Journal of Peace, Development and Communication (JPDC) is an open access journal , which means that all articles are available on the internet to all users immediately upon publication. Non-commercial and commercial use and distribution in any medium is permitted, provided the author and the journal are properly credited.
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