Vol. 8 No. 02 (2024): Volume 08 Issue 02 (April-June 2024)

Articles

• Binge Watching Netflix in Pakistan: Factors and Psychological Impacts on University Students in Lahore

  Kashaf Adnan, Ammar Yasir, Maheen Baloch

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• Exploring Stress, Psychological Well-being, and Quality of Life among Caregivers of Thalassemia Children

  Sarah Mufti, Dr. Misbah Arshad, Dania Tur Rehman

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• The Impact of the Digital Revolution on Fashion Marketing and Communication Strategies

  Laiba Arshad, Shaikh Shahrya, Nabeel Tahi

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• Cultural Influences on Body Image: A Thematic Analysis of Social Media Perception Among Young Pakistani Women

  Dr. Ulfat Nisa, Dr. Aqeel Ahmed, Dr. Haroon Elahi

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• The role of media in achieving SDGs: The Media's Vital Role in SDG Success

  Asma Javed

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• Artificial Intelligence (AI) In Pakistani Newsrooms: Examining the Adoption and Impact of Artificial Intelligence in Dawn, Jang, and Express Newspapers

  Ahmed, Maqsood

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• Climate Change and Socio-Economic Impacts: Determinants of Vulnerability for Developing Countries

  Dr. Afzaal Afzal, Dr. Nazia Salah ud Din, Dr. Sumera Tul Hasan

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• Islamophobia or the Freedom of Expression? Exploring the Coverage of Quran Burning Incidents in International Media

  Dr.Muhammad Junaid Ghauri

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• The Role of Media in Promoting Technology: A Case Study on Science Communication for Achieving SDG 2030

  Natasha Javed, Dr. Ayesha Siddiqua

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• COMPARATIVE EDITORIAL ANALYSIS OF PAKISTAN-INDIA RELATIONS WITH REFERENCE TO KASHMIR ISSUE DURING PMLN AND PTI REGIMES IN PAKISTANI PRESS Pak India Relations

  Asim Rizwan, Dr. Muhammad Yousaf

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• Developing a Fair Use Framework for AI-Generated Content in Pakistani Copyright Law: A Doctrinal Legal Analysis

  Arshad Nawaz Khan, Dr. Bahadar Ali, Farwa Nawaz

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• The Impact of Teaching Methodologies and Syllabus on Student Learning in Private and Public Schools in Chakwal

  Zaib Un Nissa, Dr. Abid Ghafoor Chaudhry

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• The Coed Conundrum: Unraveling Gender Identities in Private Schools of Muzaffarabad

  Ayesha Habib Khan, Noor.ul. Ain Gillani, Urooj Azmat

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• The Impact of Social Media Applications on Second Language Acquisition Among Adult ESL Learners of UOG

  Dildar Ahmed, Dr. Raza-E-Mustafa, Iftkhar Ahmad

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• Information Seeking Behavior among the Final Years Students Department of LISAS at the University of Sindh Jamshoro, Pakistan

  Inam Magsi, Arif Ali Bhatti, Dr. Muhammad Akhtar Rind

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• SUBLIMINAL MESSAGES OF WAR: PORTRAYAL IN “justice league flashpoint paradox”

  Hira Hira, Amna Zulqarnain, Dr. Wajid Zulqarnain

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• AI and the Future of Journalism: Perception of Pakistani Journalists on the Opportunities and Limitations of ChatGPT

  Rabeeia Ahmed, Waseem Ahmed Abbasi, Hira Shakil

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• Ethical Landscape of Advertising in Pakistan: Analyzing the Sprite Advertisements from 2016 to 2023

  Zahid Ibrar, Muhammad Riaz, Muhammad Rashid

• Hegemonic Masculinity as Conventional Heroes in Pakistani Dramas: An Analysis

  Alizeh Khaleeli, Zafar Iqbal

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• Mobile Phone Usage Pattern and its Impact on Society: A quantitative Analysis

  Naseem Anwar, Kaqbad, Saniya

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• Framing of Pulwama Attack in English Press: An Analysis from Pakistan in Context of Indo-Pak Conflict

  Faisal Shahzad, Kiran Tauseef, Usman Sadiq

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• Analyzing the Learning Needs of Students in the Open Distance and Online Learning System

  Mubeshera Tufail

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• Designing the Future: Exploring AI Adoption Effects on Digital Designers in Pakistan

  Azra Haroon, Amna Zulqarnain, Dr. Wajid Zulqarnain

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• Patentability of Gene-Editing Technology and Clustered Regularly Interspaced Short Palindromic Repeats: Cases based legal Analysis

  Waqas Younus, Shahid Abbas, Farheen Zehra

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• POLICY IMPACT OF THE 18TH AMENDMENT ON HEALTH GOVERNANCE AND SERVICE DELIVERY IN PAKISTAN

  Irshad Ahmed, Dr. Zain Rafique

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• Lexical changes in Indian English: A case study of Novel “One Indian Girl”

  Anisa Shahzadi, Nazia Anwar, Ayesha Zuree

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• Ethnographic Approaches to Remote Digital Culture

  shakeela Ibrahim, Dr. Muhammad Manshoor Hussain Abbasi

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• The Screen-scape of Advertising Trends and Innovation

  Naima Muzaffar, Ms. Mehrbano, Ms. Rabeea

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• Harnessing Artificial Intelligence for Personalized Content Delivery in Media: Opportunities and Risks

  Farzeen Zahra

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• Sustainable Media: Environmental Responsibility in the Industry

  Sabeen Arshad

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• ETHICAL CONSIDERATIONS IN USE OF ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

  Etizaz Ali, Dr. Muhammad Riaz, Muhammad Rashid

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• Unveiling the Potential of Virtual Reality in Pakistani Journalism: Insights from an Experimental Study

  Naveed Ullah Hashmi Naveed Ullah Hashmi, Dr. Wajid Zulqarnain, Amna Zulqarnain

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• A REVIEW OF COMPA SYSTEMS FOR DETECTION OF COMPROMISED ACCOUNTS ON SOCIAL MEDIA NETWORKS

  Ahmed Faraz

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• The Impact of Perceived Usefulness, Ease of Use, and Digital Payment Integration on FinTech Adoption: An Empirical Study in Pakistan

  Kehkashan, Sunain Qamar, Ahsan, Asif Ullah

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