The Role of Media in Promoting Technology: A Case Study on Science Communication for Achieving SDG 2030

Abstract

In more recent times, the advancement of tech brought in a new variable of media; media now plays the advocate for technology, and it also made plenty of changes to the surroundings of journalism, art, and even visual storytelling. The aim of this paper is to address concerns on these two issues and to emphasize the role of science communication as a means towards the achievement of the sustainable development goals by 2030. With no barrier to the digital era, the swiftness and availableness of information is unprecedented. These strategies then came up as significant tools that enabled scientific communities and public to relate each other in an understandable manner. I explored these ways and demonstrated the point that communication skills are precious for scientists and public engagement in science. Media literacy defined as an ability both to handle with media and to access, analyze, evaluate, and create media, had a paramount meaning in the process of social change. Navigating the information age was one of the most important challenges that every society had to face.  The ability to distinguish the facts from misinformation or disinformation was crucial. An argument was being presented about obstacles associated with misleading media and fake news in relation to science communications and how media literacy is one of the ways to assist to resolve these issues. The paper examined all current trends, theories and case studies with an intention of developing a balance framework that lead to inner fulfillment while fully embracing the use of technology. Media can serve as a tool to spread the word of technology and its sustainability campaign; therefore, my mission was to do that.