EFFECTS OF TV COMMERCIALISM ON THE SOCIAL NORMS
Shafayat Ali
Government College Lahore
Dr. Zahid Yousaf
University of Gujrat
Abstract
This research focuses on Television commercialism and its sound effects on the values and norms of society. As “Advertising is any paid form of non-personal presentation and promotion of ideas, goods, and services by an identified sponsor” It is described that, television commercials are altering values of our society not only in Pakistan but also of the world. Correspondingly, the aim of the current research is to disclose the role of the commercials in people lives and the effects of ads on norms of society. In this regard, quantitative research designs to investigate the problem. The research distributed the questionnaires to respondents himself for the collection of data. The population for the current study is comprised of 150 Television viewers from twin city i.e Islamabad and Rawalpindi. The data analyzed by applying statistics tools and the chi -square test. the research would be an incentive in revealing the effects of types of advertisements on media and TV audience.
Keywords: Television, Viewers, Questionnaires, and Tables
